M-Commerce Sees Significant Growth, In Part Attributed to Search Engines

According to new m-commerce research, more and more people are buying products through mobile optimized websites and smartphone and tablet apps as opposed to shopping on desktop websites. And the huge growth of m-commerce is in part attributed to search engines. The time for m-commerce is now.

Recent retail data shows that mobile web sales for 18 online shops increased by approximately 60% in July 2013 compared to July 2012. The July data from these 18 online shops also reveals that in general more and more people are using their mobile devices to shop online, with mobile visits accounting for about 35% (14 million) of just over 41 million total visits.

In regards to mobile conversion rates, the July 2012-to-2013 data also shows an increase in the conversion rate for smartphones from .38% to .43%, for tablets from 1.44% to 1.46%, and for desktops from 1.91% to 1.96%.

Looking deeper at the data, when it comes to iOS vs. Android m-commerce performance, Apple’s iPhone represented about 77% of July 2013 smartphone traffic and 75% of revenue for the 18 online shops as opposed to 30% of traffic and 22% of revenue for Google’s Android.

In response to mobile growth statistics, Andrea Anderheggen, founder and CEO of Shopgate m-commerce solutions, attributed changes in search engine practices as a contributing factor in the growth of mobile commerce, saying “The significance of mobile search queries is growing rapidly. Some of our 5,000 merchants report mobile search traffic of 20 to 25 %. In 2015, almost all online merchants will report similar or even higher numbers. It only makes sense that in its efforts to identify the most relevant search results, Google expects a reaction from merchants regarding this growing mobile trend. If an online shop has 15 to 20% of mobile traffic but doesn’t offer a mobile optimized shop which actually really converts visits into customers and ultimately into revenue, the shop might as well just close down for a whole day out of the week.”

Billions in New M-Commerce Sales, Almost Tenth of All E-commerce

m_commerceIt’s pretty cool working in the new industry of m-commerce with Shopgate , and it’s even cooler when new statistics come out which show a strong future for the industry you are working in. (For those of my friends who may not know what m-commerce is, the “m” stands for mobile and “m-commerce” basically means online shopping on a mobile device, whether through a mobile optimized website or app on your smartphone or tablet.)

ComScore, a technology measuring company, has released new data about Q2 2013 online retail spending. They reported approximately $50 billion in e-commerce sales, a 16% increase from last year, and $4.7 billion in m-commerce sales, a 24% increase from last year. These latest figures put m-commerce at about 10% of all online sales.

m_commerce_vs_e_commerce

If you are wondering what the hell everyone is buying on their phones, the report revealed that the fashion and accessories product category accounted for $700 million in m-commerce sales. Runner-up product categories include electronics and digital content.

I’m happy about these statistics because they strongly support the argument that online retailers need to go mobile to maximize their sales, a need that my company has a solution for. By which year do you think mobile sales will overtake traditional online sales through a desktop website?

New Job in M-Commerce, New Opportunities at Shopgate

shopgate_logoThree years after beginning my career in online marketing at Yalwa GmbH, an online solution for local needs, I recently started a new job at Shopgate Inc., a mobile shopping company where I can build on gained knowledge and experience and contribute to a rapidly developing industry.

In my new role as Online Marketing and BizDev Manager I am leading new online marketing and partnership efforts in the United States.

As the use of phones and tablets for online shopping continue to grow significantly, so does the need for mobile optimized shopping experiences. Shopgate offers online shops solutions to go mobile to maximize their sales.

infographic_getelastic
Click here to view the full infographic.

Through Shopgate, e-commerce sites can also become m-commerce sites by getting a mobile optimized website, and smartphone and tablet apps. Shopgate mobile commerce solutions also come with marketing tools and features such as qr code shopping and the Shopgate Marketplace App to help online stores increase their sales.

One of the coolest parts of working at Shopgate is that I get to work in a 15th century castle, like a knight who does marketing.

shopgate_office
 

I also really like the people I work with at Shopgate, everyone is helpful and the work atmosphere is a fun one.

working_at_shopgate

 
Do you think our phones and tablets are the future of online shopping? Have you ever bought anything on your phone? Would love to get your thoughts on mobile commerce in a comment below.

5 Tips On Being An Awesome Employee

beawesome 
This is my last week at my first job since I graduated from college. It has been a huge learning experience, and I am leaving now to take on a new job with new challenges in my effort to elevate myself professionally.
  
As I thought about how I would say goodbye to my current colleagues, I reflected on my experiences over the last three years to see what advice I might have for the newer employees.
  
My advice to those of you who are just starting a career is to become awesome at it by learning as much as you can from every working experience, specifically, by following these 5 tips:
  
5 Tips On Being An Awesome Employee

  1. Be a good team player. Never take anything personally, always ask for feedback on how you are doing, for tips on how to work better, and be open to any constructive criticism. Get to know everyone as much as possible in order to work with them in the most effective way. Remember, the ultimate goal is to deliver results that bring the company forward.
  2.  

  3. Take initiative, ownership, and defense of the tasks and things you believe in without being asked. Don’t just do what is expected, try to exceed expectations whenever possible.
  4.  

  5. Take advantage of the independence you are given to be creative in your contributions to the company. Shake things up, introduce new strategies and product ideas, and take the company in new positive directions.
  6.  

  7. Work smarter and more efficiently to deliver more results. Always ask yourself “how can I do this better and faster?” Follow the examples set by successful coworkers. Always read about new tactics and industry news online to stay ahead of the game.
  8.  

  9. Use this job opportunity to identify the things you want to do and don’t want to do for the rest of your professional career.

  
What do you think it takes to be an awesome employee? Please share your tips in a comment below for the benefit of us all. Thanks!

3 Creative Ways To Promote Your Business Online For Free

businessmemeThere are many ways to advertise your company online for free, but to stay ahead of the competition, you should be more creative with your online presence.

 
 
 
 
 
 

As a small business, it’s great whenever you discover a new online free directory to promote your company because the additional exposure can only help you rank higher in search engines for the services you provide. However, this should not be your ultimate strategy if you want to be a leader online for your niche. Surely, you have noticed that online free directories are filled with many other businesses that provide the same services you do. Therefore, you should not only be everywhere your competitors are, but ahead of them by being more creative with your online advertising strategy.

To get your creative juices flowing, here are 3 free online opportunities to take advantage of:

Google+ Hangouts
What is it? Google+ Hangouts is a video chat feature of the social network Google+ which allows people to have a video chat with multiple people at the same time. Users can access Hangouts from their Gmail account, Google+ page, and even through the Google+ mobile app with Android or iOS.

Why is it valuable? You can organize a Hangout with your customers on Google+ to further engage them. Hangouts allow you to provide fresh content to keep your loyal customers interested in your services. It allows you to directly engage your users through video and allows them to easily share your interaction with others. Furthermore, as social metrics become more important for better ranking in the search engines, you receive SEO benefits from your customers sharing your Hangouts content.

Yalwa Company of the Week
What is it? Yalwa Company of the Week is a feature offered by Yalwa, a free online business directory that allows businesses in the Yalwa directory to apply for free to become featured in the Yalwa blog, get special featured placement in the Yalwa directory, and be promoted on all of Yalwa’s social media accounts (Facebook, Twitter, Google+).

Why is it valuable? The features that you would get for free as Company of The Week usually must be purchased as premium features available on the main directory website.

Infogr.am

What is it? Infogr.am offers chart and infographic generators for free.

Why is it valuable? Infographics allow a business to present information about their niche in an interesting way. Infogr.am allows you to create Infographics easily and does not require design skills. The more interesting your infographic is, the more it will be shared and linked to by experts in your niche, and this is great for SEO.

My Asia Trip: The Most Handsome Movie Trailers

In May, I made my first ever trip to Asia, where I visited Hong Kong, Thailand, and the Philippines…IN 3 WEEKS…LIKE A BOSS!

In this short time I visited 3 islands, 8 cities, rode 8 boats, and took 13 flights! This doesn’t count all the taxi, Tuk-Tuk, Jeepny, and motorized tricycle rides to get everywhere. In the end, it was all worth the terrible transportation situation and I had a handsome time, especially because I was joined by my friends Manuel, Jennifer, and Sebastian.

In fact, it was so handsome that I made a movie about the trip. Here are the different trailers for that movie:

Trailer 1 – Journey To Asia Bitches
trailer1

 

 

 

 

 

Trailer 2 – All The Asians In The House Say HOOOOOO
trailer2

 

 

 

 

 

Trailer 3 – I’m In Hong Kong Bitch
trailer3

 

 

 

 

 

Trailer 4 – Same Same But Different
trailer4

 

 

 

 

 

Trailer 5 – N%€#$’S In Manilla
trailer5

 

 

 

 

 

Which movie trailer did you like best? Share in a comment below.

Introducing “Django’ing”

dj
Are you experiencing exhaustion from too many Harlem Shake videos? Are you ready for something new?
 
In Italy, The Wolfpack and I drank a lot of beer, and it was whilst operating as a ‘Drink Tank’ (as a opposed to a ‘Think Tank’) that we invented…
 
“Django’ing.”
 
By now you have seen this movie and this famous scene where “young Django” throws off his cloth as he is walking. If you don’t know it, you gonna learn today! Here it is:
 
Django throws off cloth like a BOSS (at second 56 in the video)

 
Like I said, we were operating a ‘Drink Tank’ when we came up with the following:
 
Django’ing – World Premiere

 
Can you do a better Django? Let’s see it then! Post a link to your Django video in a comment below like a BOSS!